Lip gloss was invented by Max Factor in 1930. Another attraction was his Beauty Calibrator machine, a scientific device designed to measure how a person’s facial features differed from the ‘ideal’, and how such flaws could be corrected with the right products, carefully applied, to create a perfect illusion. While this can be unpleasant for the movie stars themselves, it can also prove uncomfortable for the viewer. ❥ It was the first product that combined foundation and powder in one to produce a much lighter makeup, this was called Pan-Cake Make-up. The terms were approved, which meant that Factor’s boys could be there to watch over the expensive wigs while on set. He invented products that are now commonplace: foundation, eyebrow pencil, eye shadow, lip-gloss, concealer, false eyelashes, the mascara wand, and improved on many, many others. And later, a young Marilyn Monroe was advised to go Blonde after a visit to the Powder Blue make-up room. After becoming a key figure in Hollywood, Max Factor’s name would often appear on movie credits and he himself even appeared in a couple of cameo roles. Factor is a highly influential figure in makeup and film. Of course, back then sophisticated lighting  and special effects were not as advanced as they are today, so makeup played an important role in portraying the actors and actresses in a flattering way. When the device is adjusted accurately, the operator can ensure correct measurements and precision of one thousandth of an inch. The beauty micrometer, also known as the beauty calibrator, is a device that is discussed in the Pixiwoo Present: Hollywood Icons documentary. There have been many negative opinions made against these comments since however, the original idea was intended for good. Our versatile makeup lets you control your coverage. When a brand becomes inextricably woven into the fabric of popular consciousness, it’s easy to forget its humble beginnings – and this is never more true than in the case of Maksymilian Faktorowicz, the Jewish-Polish cosmetician otherwise known as Max Factor, who first introduced movie-grade makeup to the masses. By continuing to use the site, you agree to the use of cookies. He designed new looks for starlets such as Jean Harlow, who at the time was a little known actress. In 1914 he perfected his revolutionary 'Flexible Greasepaint', a creamier, thinner, and more flexible product that didn’t crack - it was also the first cosmetic ever created specifically for cinematic use. While working in the cosmetics field he began to experiment with different formulations in order to create a suitable makeup for the new film medium. Soon there was only one name on the lips of the silver screen stars. Gloria Swanson and _____ helped glamorize the hip new nail lacquer trend in the 1930s by wearing matching polish on their fingers and toes. However, Max Factor’s creations changed the world of makeup and the possibilities you could achieve from using beauty products. He designed new looks for starlets such as Jean Harlow, who at the time was a little known actress. more information Accept. Maksymilian Faktorowicz immigrated to the United States in 1904, where he changed his name into Max Factor and settled in Los Angeles, California. However, the egyptians invented it in their time by using petroleum jelly, kohl, and other hazardous chemicals/materials. Max saw an opportunity to capitalise, and using his expertise began work to develop an alternative. The heights of the nose and forehead should be the same. Max Factor revolutionised the concept of beauty. Max Factor created the world's first 'flexible grease paint' the 'pan cake' the lip gloss, the first smudge proof lipstick,makeup for 'black and white films',first commercially available concealer,liquid nail enamel,released the first water proof makeup, launched the first clear mascara!!! Glamour is created,’. As a beauty professional and businessman, capable of creating revolutionary wigs and cosmetics for the time, Max Factor became increasingly sought after by movie stars and film makers alike. Should an imperfection be identified, or in the case of disproportional measurements, makeup would be applied to these areas to correct or enhance certain features. Basten claims that Max Factor developed this flexible greasepaint in 1914, but Max Factor wrote that the product was first introduced to the movie industry in 1923, some nine years later. The first makeup designed expressly for motion pictures was created by Max Factor in 1910. Fashionably Yours, The Online Personal Stylist, Finding Peace and Happiness During A Crisis, Max Factor: The Man Who Invented Makeup and the Beauty Micrometer. Then in 1904, and with only $400, he embarked for America, and in the process changed his name, though it was less his decision and more down to the incompetence of a clerk at Ellis Island. For Joan Crawford he would invent the exaggerated ‘Hunter's Bow’ lip, characterised by its broad outline of the upper lip. A visionary who pioneered make-up for the silver screen, he then gave that gift to women everywhere. The beauty micrometer is a metal instrument which was created in the 1930s to examine the wearer’s face to determine which facial features needed to be enhanced or corrected through makeup application. ! If comparing it to an item we’d recognise today, it could be said that it bears some mild similarities to a head brace. Max Factor, the founder, didn’t just create makeup—he invented the word. The building had been refurbished in the Art Deco style and housed make-up rooms, a state-of-the-art cosmetics research lab, and the headquarters of a growing business. His first makeup creation came in 1914, created specifically for use in motion pictures. The rest is history. The launch of Pan-Cake - the first commercially available foundation - was backed by a huge campaign of colour adverts featuring endorsements from the top movie stars of the day. This is the fascinating story of Max Factor: the man who invented makeup and the beauty micrometer. MGM would send their new starlets to Max Factor who would create an individual look with which they’d become well associated. This is the fascinating story of Max Factor: the man who invented makeup and the beauty micrometer. Max customised hair and make-up with a combination of visual tricks and a touch of science to enhance a woman’s natural beauty. ‘You are not born glamorous. was advised to go Blonde after a visit to the Powder Blue make-up room. By fourteen he was working for the Imperial Grand Opera in Moscow. Max Factor is probably a name you’ve heard before, without knowing the background of the brand or artist.. Mr. Max Factor was actually the first celebrity makeup artist during Hollywood’s Golden Age, and was the person who invented the phrase “make-up.” It transformed Harlow into the iconic ‘Blonde Bombshell’, a phrase that, incidentally, Max Factor coined. His concoctions soon caught the attention of actors performing at the Royal Palace, and then Tsar Nicholas II himself, who appointed him the official cosmetician to the Russian Court. Max Factor (also known as Max Factor Sr.) is the man who created the Max Factor brand. With slogans such as, ‘Make-up for the Movies and You’, every woman could look like their favourite actress. Browse our products to find the perfect match for your look! It possesses many flexible metal strips which align with the wearer’s facial features. It was a light, semiliquid greasepaint available in jars in a precisely graduated range of tan tone, suitable for the lighting and orthochromatic film emulsion used during that period. As an Amazon Associate I earn from qualifying purchases. Until the year 1920, Max Factor’s products were commonly referred to as “cosmetics” rather than “makeup”. His formula, specifically developed for Hollywood actress Clara Bow, was a waxy substance that came wrapped in a thin foil roll which resembled a thick crayon. The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. Max Factor invented lip gloss in the 1930s. The industry’s A-list attended the floodlit premiere and hailed it as the most stylish, modern and luxurious example of interior design. There he started his work as a creator of wigs and theatrical make-ups for the rapidly expanding film industry. Make Up: primer, lipstick or mascara - Max Factor has the right product for every occasion. It has since been claimed by Max Factor the company that the beauty micrometer helped Max Factor Sr. gain a better understanding of the female face. Max Factor invented pan-cake foundation, and we continue to do it just right. Today Max Factor is one of the most recognisable names in the world and a multibillion-dollar beauty empire. He even popularised the use of the term ‘make-up’, a word he actually invented back in 1920. The main purpose of its invention was for use in the movie industry. The rest is history. It was here that he opened his first shop, selling hand-made wigs, rouges, and pomades. 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